When one of your star athletes is Tatyana McFadden—one of the most prolific Paralympians in history—people need to know. So we asked her to do an AMA with us during one of her workouts leading up to the Games.

IT’S NOT SPORTS WITHOUT THE FANS

Participation trophies in sports are contentious to say the least. But, participation trophies for fans on the other hand? Let’s GO.

Client: POWERADE
Category: TV/SOCIAL
Agency: ANNEX ATL / havas
Creative Direction: Myself
Art Direction: ANDREY TER-GRIGORIAN, URIEL VASCO, JULIA MUELL
Copy: JAKE TANNERY, IAN HOLMES, MATTHEW FREDERICKSON, RAND ROZIER