This was the first IRL manifestation of Daily Harvest, a direct-to-consumer brand that delivers chef-prepared, organic, plant-based food — and we delivered it straight to the streets of SoHo. Visitors could taste the brand’s growing portfolio of good, clean food including smoothies, breakfast bowls, Harvest Bowls, soups, and functional lattes and offer engaging programming including new recipe releases, swag giveaways and surprises for guests.