The pandemic really took our socializing skills down a couple pegs. So in case anyone needed a little help, we thought some icebreakers this holiday season could turn up the cheer. We partnered with the precious Mamrie Hart, whose booze-soaked comedy was an exciting fit for a brand looking to grow up.

Sounds funny. tastes aha-mazing. Our OOH, tv, and social leaned into the “AHA” earworm with Jenny Slate and Ben Schwartz.

Client: AHA SPARKLING
Category: TV/SOCIAL
Agency: ANNEX ATL / havas
Creative Direction: Myself
Art Direction: Julia Muell, Uriel Vasco
Copy: Ian Holmes, Myself